Circa Lighting, is theprimary distributor for Monte Carlo Fans, Tech Lighting, Visual Comfort, andGeneration Lighting. Additionally, owned by visual comfort percent 26 Co. arethe brand's Generation Lighting, Tech Lighting, and Monte Carlo. The VisualComfort Group will launch a streamlined and narrowly focused brand portfoliothat will comprise Visual Comfort& Co. 26 Co. Visual Comfort Percentage
The best products fromthe LBL Lighting collection will be added to Tech Lighting's product line, andthe company will introduce its wide range of products in the brand's greatlyexpanded showroom at the Dallas Market Center. Visual Comfort& Co. receivedlegal advice from Fried, Frank, Harris, Shriver& Jacobson LLP, and financialadvice from AEA Investors, Harris Williams, and Barclays. Goldman Sachs AssetManagement receives advice from Simpson Thatcher percent 26 Bartlett LLP.
LGP has legal counselfrom Latham & Watkins LLP. CONCERNING VISUAL COMFORT 26 CO, Visual Comfort&Co. has been in business since 1987. It has served as the major source forlighting that is specially crafted. Nearly 30 years ago, Visual Comfort& Co.
It has createdlighting with some of the most well-known brands in design using extraordinarynatural materials and hand-applied, distinctively bright finishes. It providesa wide range of lights in several exceptional designs that are representativeof great aesthetics and utility. The Singers refute any claims that thisdecision will cause Visual Comfort to lose its brand's appeal and emphasizethat both businesses have always emphasized, but never been exclusively devotedto commerce. The CEO of the company, Andy Singer, states that he plans tointroduce the Visual Comfort Group's new branded platforms at the Light ovationShow in Dallas this January and that he thinks the recently formed entitypresents a huge opportunity for the business, its clients, and all finalconsumers of its products.
Although bothbusinesses have become well-known in the design world, there has always beensome ambiguity regarding the link between Circa and Visual Comfort in a fieldthat is already highly fragmented. Together, they created the GenerationLighting brand, which includes all Feiss Lighting items as well as productsfrom the Monte Carlo Fan collection, Sea Gull Lighting, and Home Solutions.Visual Comfort speculated that Gale had established a network of four Circa Lightingshowrooms that were focused on selling. Singer invites all of this month'sLightovation attendees to visit the updated Visual Comfort Group showrooms,where the company will introduce more than 350 new designs.
What will happen tothe brands Feiss, Seagull, and Monte Carlo? Feiss Lighting and SeaGull willeffectively merge into the Generation Lighting brand, however, Monte Carlo willcontinue to be treated as a distinct brand while remaining covered by theGeneration Lighting brand. Visual Comfort has manufactured lighting with someof the most prominent names in design for more than 30 years using naturalmaterials or exceptional quality and hand-applied, distinctively brightfinishes. One of the nation's emerging lighting manufacturers is GenerationLighting, or Generation Brands, as you may have noticed. It's also true thatmaking Visual Comfort a more well-known brand among homeowners may make itappear less like a "trade-in" item to interior designers.
The newly establishedentity, in the opinion of CEO Andy Singer, presents enormous possibilities forthe business, its clients, and all end consumers of its goods. Andy Singeranticipates introducing Visual Comfort Group's new brand platforms at theJanuary Lightovation Show in Dallas. All the many designer affiliations willnow be placed under the Generation Lighting brand, in addition to thesewell-known companies, which you will recognize all correspond with the name.Gen Lighting Showroom (previously Feiss) 4010 TM Showroom 1D111 IHDC Tech LightingShowroom 4705 TM.
Is illuminationfrom Generation included in visual comfort?
The Visual ComfortGroup has been revealed as the company's new corporate name, along with itslighting partners at Generations Brands. The Visual Comfort Group will enterthe market with a streamlined and narrowly focused portfolio of brands,including Visual Comfort & Co., Tech Lighting, and Generation Lighting,according to the press release.
Visual Comfort &Co. and its lighting partners at Generations Brands announced the company's newcorporate identity as the Visual Comfort Group in a news release on January 3.According to the news release:
Visual Comfort &Co., Tech Lighting, and Generation Lighting are just a few of the brands thatThe Visual Comfort Group will launch on the market. As in the past, VisualComfort & Co. will continue to pursue its premium decorative lightingcollections in association with the most important creative talent in thesector. The best items from the LBL Lighting collection will be added to TechLighting's product line, and the company will introduce its wide range ofproducts in its greatly expanded showroom at the Dallas Market Center.
The Show HouseCollection by Feiss, the Home Solutions Collection by Sea Gull Lighting, andthe Monte Carlo Fan Collection are just a few of the best popular-pricedlighting and fan collections that Generation Lighting has to offer.
A ribbon-cuttingceremony will be held at the Dallas Market Center on January 17 at 8:30 a.m. toreopen the newly renamed Generation Lighting showroom. Visual Comfort Group'sCEO Andy Singer will be present when more than 350 new designs are unveiled atthe Lightovation show, which takes place from January 17 to January 21.
ArchitecturalLighting's Editor-at-Large is Elizabeth Donoff (AL). She held that positionfrom 2006 to 2017. She joined the editorial staff in 2003 and is a prominentspeaker at lighting industry conferences like Lightfair and the InternationalAssociation of Lighting Designers Annual Enlighten Conference. She has alsotwice served as a judge for the Lumen Award competition run by the IlluminatingEngineering Society New York City Section (NYC). She was given the IESNYCBrilliance Award in 2009 for her dedication to and work in the New York Citylighting industry.
Under her editorialleadership, Architectural Lighting has won some significant B2B journalismawards over the previous 11 years. In 2017, the American Society of BusinessPublication Editors' AZBEE Awards recognized Architectural Lighting as one ofthe Top Ten Finalists for Magazine of the Year. Donoff won the Jesse H. NealAward in 2016 for her Editor's Comments in the Best Commentary/Blog category,and AL won the Jesse H. Neal Award in 2015 for Best Media Brand (OverallEditorial Excellence).
Donoff worked at NewYork City architectural companies before transitioning to design journalism,including FXFowle, where she was a member of the project teams for the ReutersBuilding at Three Times Square and the New York Times Headquarters. Shereceived her undergraduate education at Lewiston, Maine's Bates College, andher master's degree in architecture from Washington University in St. Louis.
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