After thepresentations are over, where precisely did the illustrious American lightingdesign company get its start? When the company was formally launched inHouston, Texas, in 1987, she rapidly made a name for herself as a lightingdesigner who stands out. Gale Singer established Circa Lighting in Savannah,Georgia, in 1998. When manufacturing overseas experienced a surge in the 1980s,it was able to build its line, Visual Comfort, in China, giving it a newdirection in the fence industry. Other famous names are Kelly Wrestler’swhimsical designs, which introduce stunning mixes of shape, color, and materialto visual comfort percent 26 Co., and Aerin Lauder, whose old-worldmagnificence meets the namesake mid-century lighting collection.
acceptance of e-commerceIt used to be that Visual Comfort was primarily a showroom brand, but timeshave changed, and you can now buy the company's products via select e-commercestores, such as Perigold, a subsidiary of Wayfair. The aesthetic balance oflight in a place that creates the most pleasant, stimulating, and calmingexperience for individuals inside is referred to as visual comfort by bothinterior designers and architects. The area, known as Circa Lighting, expandedrapidly and became one of the most renowned lighting shops in the business (itsells a lot of visual comforts, but it also has other lines). Chapman andMyers, who founded Visual Comfort Co. in 1996, served as its first designcollaborators.
One of the topcurators of perfect design in the world, Visual Comfort& Co. has worked withlights designed by Aerin Lauder and Kelly Wearstler, to mention just two. GaleSinger, Andy's sister, had left their job at Visual Comfort and was now inSavannah, Georgia, hoping to launch her own business. There he met renownedlighting designer Sandy Chapman, and the two started a collaboration that wouldhelp the Visual Comfort company grow rapidly over the ensuing years. Andy likesto refer to Visual Comfort as a "fact-based company," which simplymeans that the company considers extensive market research when makingdecisions, including when working with interior
They gained quickgravitas and "convertibility" by collaborating on collections withother well-known names and faces in the interior design industry. Thesecollections contained unique, niche lighting edits that were hard to findelsewhere.
Andy Singer, thefounder of the company and a former lighting salesman, decided early on that hedid not want to serve as a reseller. His purpose would be to produce hislighting designs, but they would be unique, branded, and the product of thecollaboration of many creative minds.
Visual Comfort &Co. has earned its rightful place in the limelight of high-end lighting designwith its debut collection of pharmacy lamps.
There are now 26lighting designers listed as members of Visual Comfort & Co.
Its first designcollaborators were Chapman & Myers, who in 1996 created Visual Comfort& Co.'s first lighting exhibition, known as Chart House. A well-balanced collectionof pendants and wall scones was created by Myers, who loves modern design, andChapman, who is more classically influenced, to appeal to a wide market.
Other notable namesinclude the late Kate Spade, who let her motto "buy what you love and you'llnever go wrong" inspire her orb-like table lamps, wall sconces, andpendant chandeliers. Kelly Wearstler is a renowned interior designer, and herplayful pieces introduce arresting combinations of shape, color, and materialto the Visual Comfort & Co. collection.
Even after twentyyears, E.F. Chapman is still a key contributor to several of Visual Comfort& Co.'s classic designs, such as the lantern-like Darlana series.
The highlighteddesigners are far from limited to only these 26. Visual Comfort & Co.continually announces interesting new partnerships as demand for its worksincreases. This American-born and raised lighting brand cover every surface,every type of dwelling, and every design era. A remark that gets more and moreaccurate with time.
The future is bright,as is only fitting.
Since its founding in1987, Visual Comfort has worked with a variety of well-known craftspeople tocreate a wide range of high-quality goods. Natural materials and distinctivehand-applied finishes are used to create a distinctive aesthetic and ambiancein the Visual Comfort line, which includes pendants, chandeliers, floor lamps,and outdoor lights.
In the 1970s, AndySinger relocated from Brooklyn to Texas and launched a lighting and home goodsbusiness. There was only one issue: the majority of it was subpar. The lamps,while good, weren't appropriate for the market. On the most recent episode ofthe Business of Home podcast, he remarks, "The lamp line was a greatmodern light line." The issue was that Texas wasn't a very hip,contemporary state.
In the 1980s, growthin foreign manufacturing allowed him to make his line, Visual Comfort, inChina. But that didn't happen until Singer decided to bring his line to HighPoint thanks to a collaboration with the clothing company Bill Blass, hissecond option after Ralph Lauren. There, he made the acquaintance of acclaimedlighting designer Sandy Chapman; as a result of their collaboration, VisualComfort's company would experience rapid growth in the years to come.
According to Singer,"the interior design community loved everything we were doing and wasoverjoyed that Chapman was in business making items. Very quickly, our audiencegrew to be so large and diverse." It suddenly erupted in an explosion. Nearlyevery year, our business would almost always double. In a way, Mr. Chapman isresponsible for our company's success. He was an innovator.
Gale Singer, Andy'ssister, had left their job at Visual Comfort and was now in Savannah, Georgia,hoping to launch her own business. I discovered a 375-square-foot space with8-foot ceilings in the historic district, and I [told myself]: Go with thelighting business," she adds. 1997," "That was. As many ofVisual Comfort's products as we could fit in the store, we purchased them.
The area, known asCirca Lighting, expanded rapidly and rose to prominence as one of the lightingindustry's most renowned showrooms (it sells a lot of Visual Comforts, butcarries other lines as well). Gale established eight new sites this year alone,one of which was in London. I didn't consider what wasn't feasible or who wouldstand in my way, the author claims. "I always feel like I'm my onlycompetition, so if I keep doing what I'm meant to be doing every day and targetthe correct audience—we can't be everything to everyone—then ideally you cantry and sell them something."
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